Note:
The logo, deconstructed to reveal its handles, anchor points, and bounding box, played a crucial role in achieving our desired overall design aesthetic. It symbolises the fundamental structure of design.
Reaal Studio 2019
Brand Identity,
Ui/Ux,
Web Development
Design
Logo
Portfolio
Stationery
Problem
Our challenge was to design and develop a website that achieves the fine balance between simplicity and excitement. Given that our clients comprise an equal blend of corporate and contemporary tastes, our aim was to create a platform that appeals to both markets.
Solution
Drawing inspiration from brutalism and the blank canvas of a new website, we approached the entirety of our project as an opportunity to craft a truly distinctive digital experience.
Channeling the simplicity of HMTL sites before css and javascript is added, we incorporated elements such as dotted outlines and transitions without eases to create a unique visual language. For instance, the loading images display a placeholder box, the heavy use of the bold Helvetica inspired font - Neue Haas Unica, and the logo with the handles, anchor points and bounding box still present, contributed to the overall design aesthetic we aimed to achieve.
Year
2019
Sector
Creative