The logo is handwritten, kept loose, with the imperfections left in. Sokipreye carries Soki's own name, so the script reads as a signature, fitting a label built for a woman who lives boldly and unapologetically.
The shop runs on a strict grid: one mono font, one size, hierarchy carried by product name and price alone. The logo and product copy sit on a difference blend, inverting against skin, fur, denim, wall, whatever moves behind them.
