We wanted to capture the spirit of Good to Give in their brand, so we used bright colours, fun illustrations, and energetic graphics. We chose a quirky font to give it that friendly, welcoming vibe with playful, hand-drawn graphics. These scribble-like elements added a touch of personality and authenticity.
Good to Give were a brand new charity without an identity, we helped them figure out exactly who they were and how to present that to the world.
We wanted to create a user experience that felt approachable and familiar. We took cues from traditional communication methods like pinboards, notice boards, and handwritten notes. This creates a sense of open communication and encourages user interaction.
