logo

The Kingdom Choir Foundation

Brand Identity

BIPOC
Community
Logo
Music

Problem

When the brand identity has to connect with a wide range of ages. We have to ensure that it's mature, fresh and playful. So finding the middle ground by striking the balance between mature and playful was our goal

solution

To tackle this challenge, we employed a combination of serif and sans-serif fonts, carefully merging vibrancy with maturity, and a balanced colour palette that embraced both depth and vivacity. This case study explores how these solutions seamlessly blended to give The Kingdom Choir Foundation a brand that bridges generations.

Year

2024

Sector

Community

8 shapes, 8 meanings.

Drawing inspiration from the points within the TKCF logo, we consciously crafted geometric shapes that encapsulate its core structure (Crest). Each individual point of these geometric forms embodies the values of having/being “Connected, Centred, Creative, Confidence, Courage, Control & Cheerful” adding depth and significance to our design