When the brand identity has to connect with a wide range of ages. We have to ensure that it's mature, fresh and playful. So finding the middle ground by striking the balance between mature and playful was our goal
To tackle this challenge, we employed a combination of serif and sans-serif fonts, carefully merging vibrancy with maturity, and a balanced colour palette that embraced both depth and vivacity. This case study explores how these solutions seamlessly blended to give The Kingdom Choir Foundation a brand that bridges generations.
Rooted in London’s vibrant heart, TKCF is more than a choir — it’s a beacon of empowerment through music
When the brand identity has to connect with a wide range of ages. We have to ensure that it's mature, fresh and playful. So finding the middle ground by striking the balance between mature and playful was our goal
To tackle this challenge, we employed a combination of serif and sans-serif fonts, carefully merging vibrancy with maturity, and a balanced colour palette that embraced both depth and vivacity. This case study explores how these solutions seamlessly blended to give The Kingdom Choir Foundation a brand that bridges generations.
Drawing inspiration from the points within the TKCF logo, we consciously crafted geometric shapes that encapsulate its core structure (Crest). Each individual point of these geometric forms embodies the values of having/being “Connected, Centred, Creative, Confidence, Courage, Control & Cheerful” adding depth and significance to our design
