Reaal Studio rebrand.
(About)
We've undergone a rebrand! Explore our portfolio, inspired by the aesthetics of brutalism.
(Sector)
Design
(Deliverables)
Brand Identity, Ui/Ux, Web Development
![](https://reaal.studio/wp-content/uploads/2023/09/reaa-ezgif-3-1c381807c9.gif)
(Problem)
Our challenge was to design and develop a website that achieves the fine balance between simplicity and excitement. Given that our clients comprise an equal blend of corporate and contemporary tastes, our aim was to create a platform that appeals to both markets.
(Solution)
Drawing inspiration from brutalism and the blank canvas of a new website, we approached the entirety of our project as an opportunity to craft a truly distinctive digital experience.
We incorporated elements such as dotted outlines and transitions without eases to create a unique visual language. For instance, the loading images display a placeholder box, the heavy use of the bold Helvetica inspired font - Neue Haas Unica, and the logo with the handles, anchor points and bounding box still present, contributed to the overall design aesthetic we aimed to achieve.
![](https://reaal.studio/wp-content/uploads/2023/09/new0invoice-reaal-scaled.jpg)
![](https://reaal.studio/wp-content/uploads/2023/09/White-logo-reaal-scaled.jpg)
(explained)
The logo, deconstructed to reveal its handles, anchor points, and bounding box, played a crucial role in achieving our desired overall design aesthetic. It symbolises the fundamental structure of design.
![](https://reaal.studio/wp-content/uploads/2023/09/footer-reaal-1-1-scaled.jpg)
![](https://reaal.studio/wp-content/uploads/2023/09/Screenshot-2023-09-06-at-15.16.35-1.png)
![](https://reaal.studio/wp-content/uploads/2023/09/work-block-reaal-1-scaled.jpg)
![](https://reaal.studio/wp-content/uploads/2023/09/about-top-reaal-scaled.jpg)
![](https://reaal.studio/wp-content/uploads/2023/09/about-3-reaal-scaled.jpeg)
![](https://reaal.studio/wp-content/uploads/2023/09/mobile-reaal-scaled.jpg)